Reinventing the restaurant terrace: optimization, management, and trends for vibrant success

1. The benefits of setting up a terrace for a restaurant

Having a terrace increases your restaurant's seating capacity and, consequently, your profits. A well-designed terrace can generate up to 30% additional turnover (Source: Zenchef), increasing the visibility of your restaurant and attracting new clientele. Customers are often more likely to stop when they see diners already enjoying a lively and friendly outdoor setting.

Beyond the financial aspect, terraces offer customers a different and often more relaxed experience. They allow diners to enjoy the fresh air, which enhances the appeal of your restaurant. The pleasure of sitting outside also increases perceptions of hospitality and comfort, key factors in building customer loyalty.

2. Legal steps: terrace authorization for restaurants

Setting up a terrace requires compliance with a specific legal framework, depending on its location. If the terrace is built on private property belonging to your commercial premises, the legal framework is governed by the Urban Planning Code. Depending on the type of terrace (ground-level or elevated), the procedures differ.

If your terrace is located on public space, it must follow distinct rules.

3 types of restaurant terraces on public spaces

In England, regulations for creating a terrace on public spaces are overseen by local councils, and permissions vary depending on the type of terrace. Generally, establishing a terrace in a public area requires obtaining a Pavement Licence, which serves as a permit to temporarily use public land for commercial purposes.

Closed or covered terrace

• These fixed structures are attached to the ground and require planning permission from the local council.
• Heating is permitted, making them suitable for year-round use, including during winter.

Open and mobile terrace

• These terraces, which can be moved or set up temporarily, typically require approval from the local council for use on public spaces or pavements.
• Heating is generally not allowed due to environmental regulations, especially in winter.

Seasonal terrace

• Similar to initiatives introduced in Paris post-pandemic, many councils in England allow seasonal terraces to support local businesses.
• Permissions are typically granted for operation between April 1 and October 31.
• There may be restrictions on operating hours, often requiring terraces to close by 10 PM to maintain harmony with local residents.

Terrace regulations and permits in England

If a restaurant terrace occupies public space without proper authorization in England, you could face penalties such as fines or enforcement actions, including the removal of the terrace. Compliance with local council regulations is essential to avoid such risks.

Steps to obtain a terrace permit

1. Authorization Request (Pavement Licence)some text
   • You must apply to your local council for a Pavement Licence, which governs the use of public space for seating and tables.
   • Applications can often be submitted online through the local council's website.
   • The licence ensures that your terrace complies with health, safety, and accessibility standards, and it balances public and private use of space.
     ‍
2. Documents Required for an Open Terrace Permit
   To apply for a Pavement Licence for an open terrace, you typically need:some text
   • Completed application form (available on your local council's website).
   • Proof of business registration or licence (e.g., Companies House registration).
   • Proof of public liability insurance covering the terrace.
   • Description and specifications of the terrace furniture and equipment.
   • Site plan indicating the layout of the terrace, including dimensions and its relationship to the building and surrounding public space.
   • Any additional permissions, such as agreements with neighboring businesses if applicable.
     ‍
3. Documents Required for a Covered or Fixed Terrace Permit
   For a more permanent or covered structure, you may need:some text
   • Planning permission from the council, as these structures often have greater impact.
   • Detailed plans, including scaled drawings and photographs of the proposed location.
   • Insurance and other supporting documentation as required by the council.
   • Environmental assessments if the terrace includes heating or lighting.

Costs for terrace permits in England

Local councils charge fees for Pavement Licences, which vary depending on:

• The size of the terrace.
• The duration of the licence.
• The type of terrace (e.g., temporary vs. permanent).

For example, fees in some areas range from £100 to £300 per year for small pavement licences. Additional costs may apply for planning permission or environmental impact assessments.

How long does approval take?

Processing times vary by council, but typically:

• Pavement Licence applications take 1 to 2 weeks to process.
• Planning Permission for fixed structures may take 8 weeks or more, depending on the complexity of the proposal.

Key considerations

• Ensure your application meets all accessibility requirements under the Equality Act 2010, including sufficient space for pedestrian traffic.
• Heating for outdoor terraces may require additional permissions, especially if gas or electric heaters are installed.
• Operating hours for terraces may be restricted to minimize noise and disruption to local residents.

By following these guidelines and working with your local council, you can establish a compliant and profitable terrace for your restaurant.

How long until my pavement licence request is approved in England?

The time required to process a Pavement Licence or planning permission for terrace use depends on the local council:

1. Pavement Licence Applicationssome text
   • Typically processed within 1 to 2 weeks once all required documents are submitted.
   • Local councils may fast-track applications during busier periods, such as summer.
2. Planning Permission for Permanent Structuressome text
   • More extensive applications, such as for fixed or covered terraces, may take up to 8 weeks or longer, depending on the complexity of the proposal and the council's workload.
3. Lack of Response from the Councilsome text
   • Unlike in some other countries, if no response is received from the council within a specific time, the application is not automatically rejected. Instead, follow up with the council for updates or clarification on the status of your request.
4. Post-Approval Requirementssome text
   • If your application is approved, you will receive a formal notification or licence from the council.
   • This approval must be displayed prominently at your restaurant, typically at the entrance or on the terrace itself, to show compliance with local regulations.

Compliance with regulations for restaurant terraces in England

In England, each city or region has specific rules governing the installation and use of restaurant terraces. These regulations often include guidelines on the terrace size, permitted furniture, operating hours, and additional requirements for hygiene and accessibility. Following the COVID-19 pandemic, additional measures such as social distancing and hygiene protocols may also apply.

Key rules for public terrace installation

To use public space for your restaurant terrace, you must comply with the following rules set by local councils:

1. Ensure accessibility
   • Terraces must not obstruct pedestrian traffic, including people with reduced mobility or visual impairments.
   • Emergency services must have clear and unobstructed access.
     ‍
2. Respect Neighboring Properties and Residents
   • Provide free access to neighboring buildings.
   • Avoid excessive noise and follow any restrictions on operating hours to preserve the peace for local residents.
     ‍
3. Adhere to Operating Dates and Hours
   • Operating hours and dates specified in your Pavement Licence must be strictly followed.
     ‍
4. Maintain Hygiene Standards
   • For food service, comply with regulations such as maintaining the cold chain for perishable items and ensuring the cleanliness of prepared dishes.

These rules are typically outlined in a Public Space Usage Policy or similar charter published by the local council. Most councils provide these guidelines on their websites or at their offices.

Prohibited elements on public restaurant terraces in England

Local councils may prohibit certain items on public terraces to maintain safety and aesthetics. While specifics vary, the following are generally not allowed:

• Structures that block visibility or exceed height limits (e.g., planters or signage above a certain height).
• Permanent installations in areas designated as emergency access or public service zones.
• Fully covered or roofed structures without planning permission.
• Improvised barriers made from pallets, netting, or other non-approved materials.
• Unapproved electrical appliances or hazardous installations.
• Advertising signs not authorized under local planning regulations.

Penalties for non-compliance

Failure to comply with terrace standards can result in enforcement actions, including:

• Fines, which may range from £50 to £500 or more depending on the severity of the breach.
• Revocation of the Pavement Licence or planning permission.
• Orders to remove non-compliant elements or cease terrace operations.

Next steps

To ensure compliance:

• Check your local council’s website for specific regulations and charters.
• Consult with council planning departments if you're uncertain about terrace requirements.
• Regularly review your terrace setup to ensure it meets current standards.

Specific cases in Europe

In France, Germany, the Netherlands, and Belgium, standards can differ significantly. For example, in Germany, it is often necessary to demonstrate that the terrace will not disturb residents or obstruct pedestrian traffic (Source).

Steps to obtain a restaurant terrace authorization

1. Consult local regulations

The first essential step is understanding local regulations concerning terrace installations. Cities often have specific rules governing the occupation of public space, and it is crucial to comply to avoid fines or closures. Working with urban planning authorities or the town hall, the restaurateur must obtain authorization to set up the terrace, often issued as a permit or license.

2. Submit an official request with documentation

Once the rules are understood, the restaurant owner must submit an official request, typically in the form of a detailed file. This file generally includes:

• A plan of the proposed terrace.
• A description of the furniture.
• An environmental evaluation.
• Proof of insurance.

Requirements may vary from city to city; therefore, verifying local guidelines is crucial.

3. Adherence to health and safety standards

Health standards are central to terrace installations. This includes compliance with social distancing measures, regular cleaning, and adherence to safety protocols. Barriers or partitions are often necessary to ensure privacy and safety, particularly for terraces near roads or busy sidewalks.

3. Optimal layout of a restaurant terrace

An optimal layout for your terrace is critical to maximizing space and ensuring customer comfort.

Furniture and arrangement

To increase seating capacity while ensuring comfort and ease of handling for staff, use:

• Lightweight, foldable, and stackable furniture.
• Small square tables that can be combined for larger groups.

“Small square tabletops can be assembled for larger groups. Foldable and stackable table legs allow for flexibility in the number of tables on the terrace. This simplifies placing new customers during service and facilitates tidying up afterward. Restaurateurs should focus on comfortable chairs with seat cushions to ensure the well-being of their clientele.” — Mathieu Franck, Vega France

Design and atmosphere

The style of your restaurant terrace significantly influences customer experience. For 2024, trends lean towards:

• Synthetic wicker furniture.
• Materials such as aluminum or Batyline® fabric, known for durability and modern appeal.

Coordinate your design choices with your target clientele to maximize appeal.

Success examples

In Marseille, the restaurant "Livingston" increased its seating capacity with an optimized arrangement that attracts customers.

‍

4. Promotion and communication strategies for your terrace

Your terrace will not fill itself. A well-thought-out communication strategy is essential.

Digital and visual presence

Photos of your terrace should be highlighted on your social media platforms, using inspiring calls to action like “Cocktails at sunset.”

• Customer testimonials and “Instamoments” can significantly boost your restaurant’s visibility.

Special events and entertainment

Organize events like:

• Acoustic concerts.
• Themed evenings that utilize the outdoor setting.

Marketing studies show that seasonal events can increase customer traffic.

For example, Le Cuba Compagnie transformed its terrace into a beach and ensured the event was widely advertised. In addition to announcing it on its website, the restaurant communicated the event via a newsletter using Zenchef’s platform.

‍

Télécharger vos les 7 template de menu gratuit ici 

Tailor-made menus and offers for the restaurant terrace

Custom terrace packages, such as a special summer drink menu or Happy Hour, can attract customers.

Whether in summer or winter, a specific food and drink menu tailored to the terrace can maximize its profitability.

Local partnerships and influencers

Partner with local businesses to create joint events and profitable collaborations. Collaborating with micro-influencers can also increase visibility.

These influencers can share their experiences at your restaurant, reaching a larger and more engaged audience.
‍

5. Trends for restaurant terraces in 2024

To stay relevant and competitive, keeping up with design and layout trends is crucial for a successful restaurant terrace.

Eco-friendly and sustainable options

Sustainability is a growing priority for customers. In 2024, key trends include:

• Installing solar panels for heating or lighting your terrace.
• Using recycled materials for outdoor furniture.
• Offering biodegradable tableware for an eco-conscious dining experience.

Heated terraces: what does the law say?

In England, laws on heated terraces vary by local council. While heating terraces is not outright banned, restrictions on energy-efficient solutions and environmental impact are becoming more common. Key considerations include:

• Use of infrared heaters or low-emission alternatives.
• Permissions required for installing permanent heating solutions on terraces.
• Encouraging customers to use blankets or other passive heating options as a sustainable alternative.

Failure to comply with regulations could result in fines or restrictions, so it’s essential to stay updated on local policies.

Trendy colours and materials for 2024

To make your terrace stand out in 2024, consider incorporating the following:

• Colours: Earthy tones like beige, terracotta, olive green, matcha green, blue-grey, and the 2025 shade, Future Dusk (a violet-grey).
• Materials: Weather-resistant options like Batyline® fabric, polished concrete, reclaimed wood, and terracotta remain in vogue for outdoor furniture and décor.

Minimalist design and immersive nature themes

Creating a unique and welcoming terrace can boost customer satisfaction and retention. Key features include:

• Green walls or herbal planters to enhance aesthetics and create a serene atmosphere.
• A minimalist approach with sleek furniture and natural elements to maximize functionality while remaining stylish.
• Designing immersive spaces that enhance the dining experience, encouraging repeat visits.

‍