In today’s restaurant industry, digitalized reservations are no longer optional, they’re essential for a running a successful business. We at Zenchef know this. The real question is: how can you do it in a way that benefits both your guests and your workflow?
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A recent restaurant study examined how digital services impact restaurant reservations. The results? A staggering 71% of Dutch restaurant owners and 50% of their Belgian counterparts receive most of their bookings through the reservation widget on their website. Adding other online platforms into the mix like Google and social media, digital reservations dominate the industry. But a smart reservation system does more than just secure bookings; it streamlines operations, enhances guest experience, and reduces stress.

Cutting down no-shows is a no-brainer 

No-shows disrupt service, waste resources, and cut into your revenue. Our study found that 88% of Dutch and 77% of Belgian restaurant owners regularly face no-shows, with two-thirds reporting it happens more than once a month. Surprisingly, over half don’t track them, yet one-third agree that no-shows are one of the biggest challenges the industry faces. 

We tackle this problem with automated reminders, deposits, and personalized service. These tools help minimize no-shows while fostering guest commitment and loyalty. 

Deposits & reminders: more than just no-show prevention 

Automated reminders are the most widely used tool, with 80% of Dutch and 60% of Belgian owners employing them. They require no extra effort but ensure guests are aware of their bookings. Personalizing these messages further strengthens engagement. 

Deposits take it a step further. While only a small percentage of restaurant owners currently use them, deposits not only deter no-shows but also guarantee more serious bookings, improve planning, and enhance cash flow. Imagine a system that sends personalized reminders, secures bookings with deposits, and optimizes your workflow—without you lifting a finger.

Personalized service and personalized data it goes hand in hand 

They say a person’s name is their favorite word. Addressing guests personally, knowing their preferred table, and anticipating dietary needs, create a seamless, memorable experience. Our study found that 70% of Dutch and 62% of Belgian restaurant owners use reservation data to personalize guest experiences. But the benefits go beyond hospitality, data-driven insights help manage peak hours, implement dynamic pricing, develop loyalty programs, and fine-tune marketing strategies. With 85% of Belgian and 67% of Dutch owners using real-time data to optimize operations, it’s clear that data is power. 

Automation: the future of hospitality

The results of the study are clear. Adapting to new systems can feel daunting, but once integrated, automation saves time, boosts revenue, and reduces stress. With the right reservation software, you can focus on what truly matters: delivering an exceptional dining experience. 

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Paulina

Paulina ist “hands-on” und das merkt man. Durch ihre enge Arbeit mit Restaurants kennt sie die echten Herausforderungen im Alltag der Gastronomie. Sie ist immer nah an den Branchentrends und bringt frische, kreative Perspektiven & Content-Ideen mit, die hängen bleiben. Ihre Leidenschaft für die Restaurantwelt spürt man in allem, was sie macht und genau das macht ihre Stimme besonders wertvoll.

8/4/2025